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All
  • All
  • AI
  • Content Marketing
  • Digital Strategy
  • Display & Programmatic
  • HR
  • Marketing automation
  • Online advertising
  • SEA
  • SEA : Google Ads & Bing Ads
  • SEO
  • Social Advertising
  • Web Analytics
Gestion du budget et suivi des dépenses

Budget Management and Expense Tracking: How to Optimize Resource Allocation for Your SEA Campaigns

Actito

Discover Actito: take full advantage of the customer journey

Hubspot

Discover HubSpot: Your comprehensive solution for marketing and sales management

Team claps in their hands togather

Universem supports the growth of the French startup Upway

image représentant une grille Loto

Gambling advertising ban– and the big winner is … Google!

A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub”
Photo qui illustre une data base

Google Search Console offers a native connection to BigQuery

Photo d'un ordinateur ouvert sur l'onglet de recherche Google

Google introduces Bard, its new A.I. conversational model

Bard: a conversational model integrated with Google. At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of

How to match the fast evolving consumer needs? – Google Marketing Live 2022

On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies

Universem and Lexing audit 100 of the largest Belgian websites on the application of the GDPR law

We wanted to know more about the status of the GDPR legislation in Belgium in 2022. Although the European “GDPR” legislation is more than 4
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Combining SEO and SEA: the winning synergy

Wondering which practice, between SEO and SEA, would be more useful for your website? Why not combine the two? Of course, each of them has a
black-hat-seo

7 Black Hat SEO practices that Google hates

Search engine optimization, or SEO, is gaining more and more importance, and many new trends and changes are also planned for 2022. So it is important